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Analytics & Tracking

Know exactly what’s working with simple tracking. Set up conversion tracking, create monthly SEO reports, track keyword rankings, and calculate your ROI. Measure your results in under 1 hour per month.

Measure SEO Success and Prove ROI

Google’s own research shows 90% of small businesses can’t prove marketing ROI. This module eliminates that gap through systematic measurement aligned with Google’s official Analytics 4 standards.

What You’ll Learn

Google Analytics 4 Setup

Proper property configuration, event tracking, user properties. GA4 is Google’s current standard (Universal Analytics deprecated 2023). Platform-specific setup for WordPress, Wix, Squarespace.

Conversion Tracking

Track form submissions, phone calls, chat starts. Assign realistic dollar values. Reveals which traffic sources generate actual revenue (not just clicks).

Monthly Dashboard Creation

One-page dashboard tracking: traffic, rankings, conversions, revenue. 30-minute monthly updates provide complete visibility into SEO performance.

Honest Attribution

Perfect attribution is impossible (multiple touchpoints), but honest approximation works. Our simplified model: traffic × conversion rate × average sale = organic revenue. Conservative but reliable.